A new grant scheme launched in December will enable micro, small and medium-sized businesses to make better use of digital technology through funding and one to one support.
Go Digital is being launched by Norfolk County Council to help businesses based in the county identify digital opportunities. It will provide expert one-to-one consultancy and the ability to apply for grants of up to £500.
Digital opportunities could include how to sell products and services online, reach new customers using social media, build customer databases, develop new or existing websites and attract new visitors, or how to work out the best homeworking options for teams.
Successful Go Digital applicants will be assigned an experienced business advisor who will conduct a ‘digital audit’ and provide a comprehensive report to identify digital opportunities. The advisor will help the business put together an action plan and then businesses will have the opportunity to apply for a grant of up to £500 to help them deliver projects using this plan.
The launch of Go Digital comes during a year of lockdowns, which has left many businesses facing the challenge of reaching their customers remotely by utilising digital services in new ways.